The global pet snacks & treats market has witnessed robust growth as pet owners increasingly view their pets as integral family members. Valued at USD 34.3 billion in 2021, the market is projected to expand at a CAGR of 11.5% from 2022 to 2030, driven by rising consumer spending on pet health, nutrition, and indulgence. Treats are no longer perceived as mere luxuries but as functional products that contribute to pets’ overall well-being.
The shift toward premiumization, natural ingredients, and functional benefits such as dental health, weight management, and digestive support is shaping product innovation. According to the American Pet Products Association (APPA), nearly USD 50 billion was spent on pet food and treats in the United States alone, highlighting the growing willingness of pet owners to invest in high-quality products.
Market Overview
Pet snacks and treats refer to consumable products given to pets outside of their regular diet, often as rewards, training tools, or supplements to enhance health. They include biscuits, jerky, dental chews, freeze-dried snacks, and functional treats formulated with added vitamins or probiotics.
Historical Growth and Evolution
Initially, pet treats were positioned as indulgent add-ons to regular meals. Over time, consumer attitudes shifted toward healthier, purpose-driven snacks, leading to significant product diversification. Functional treats addressing oral health, digestion, immunity, and joint care have emerged as major growth drivers. Additionally, the rise of premium organic and natural snacks has mirrored broader health-conscious consumer trends in human nutrition.
Major Types (Genres) of Pet Treats
Natural and Organic Treats – Free from artificial additives, focused on clean labels.
Functional Treats – Enriched with supplements to support specific health needs.
Indulgent Snacks – Biscuits, jerky, and flavored treats designed for reward and bonding.
Dental Chews – Products aimed at improving oral hygiene and freshening breath.
Key Platforms (Distribution)
Supermarkets and hypermarkets
Pet specialty stores
Online retail channels
Veterinary clinics and pet service outlets
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Market Dynamics
Drivers:
Rising spending on pet wellness and nutrition.
Humanization of pets, fueling demand for premium and functional snacks.
Growth of e-commerce and direct-to-consumer pet product brands.
Restraints:
High cost of premium snacks compared to regular pet food.
Regulatory hurdles regarding pet food safety and labeling.
Concerns about product recalls impacting consumer trust.
Opportunities:
Expansion in emerging markets with increasing pet adoption.
Innovations in plant-based, grain-free, and allergen-friendly treats.
Growing demand for subscription-based pet snack delivery services.
Market Segmentation
By Type: Natural/Organic Treats, Functional Treats, Dental Treats, Indulgent Snacks
By Pet Category: Dogs, Cats, Other Pets (birds, small mammals, reptiles)
By Distribution: Supermarkets/Hypermarkets, Pet Specialty Stores, Online Retail, Veterinary Clinics
By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
Competitive Landscape
The pet snacks & treats market is highly competitive, with global and regional brands expanding product portfolios through innovation, acquisitions, and retail penetration.
Key Players:
Mars Petcare (Pedigree, Greenies)
Nestlé Purina PetCare
Hill’s Pet Nutrition
Blue Buffalo (General Mills)
WellPet LLC
Spectrum Brands Holdings (DreamBone)
Stella & Chewy’s
SmartBones
Analysis:
Mars Petcare and Nestlé Purina dominate with strong global distribution and diversified offerings.
Blue Buffalo and Hill’s Pet Nutrition emphasize health-driven, premium formulations.
Emerging brands like Stella & Chewy’s and SmartBones cater to natural, organic, and specialty niches, attracting younger pet owners.
Regional Insights
North America: Largest market due to high pet ownership rates and strong spending on premium pet products.
Europe: Growing demand for organic and grain-free treats, supported by strict pet food regulations.
Asia-Pacific: Fastest-growing region, driven by rising pet adoption in China, India, and Japan.
Latin America: Expanding middle-class pet ownership fueling adoption of mid-priced snacks.
Middle East & Africa: Emerging market with gradual growth, led by urban households adopting premium pet products.